Post Show Report 2010
 Post Show Release  
[Hong Kong, 26 July 2010]
One of the largest gatherings for diving enthusiasts, marine conservationists and anyone with a passion for the underwater world has successfully ended on July 18 at the Hong Kong Exhibition Centre. The Diving, Resort & Travel Expo ("DRT Show") has been met with an overwhelming positive response for this important regional gathering. Over 140 top-level exhibitors representing leading dive equipment manufacturers, water sport equipment manufacturers, dive resorts, tourism boards and diving organizations from 21 countries gathered for this expo with over 16,200+ visitors from 63 countries having attended the 3 days event.
 
 Post Show Visitor Report  
Statistic -Percentage(%) of Visitors during DRT Show
Date
Numbers of visitor (%)
16 July 2010
3,400+- (20.98%)
17 July 2010
7,300+- (45.06%)
18 July 2010
5,500+- (33.95%)
Total Visitor
16,200+- (100%)
* Source: computer calculation and registration data
 
 Purpose of Visit  
Statistic -Percentage(%) Purpose of visit
% Percentage
Purpose of visit
4.69%
Attend seminars/workshop
5.97%
Evaluate for participation at next show
43.12%
Purchase/place orders
55.66%
Gather information
32.48%
Source new products/services
38.43%
Make contact, visit supplier/principal
12.67%
Others
* Percentage adds up to more than 100 percent because this is a multiple choice question.
 
Statistic -Percentage(%) Visitor Segmentation
% Percentage
Visitor Segmentation
10.75%
Dive Equipment Manufacturer
12.16%
Dive Equipment Supplier
8.89%
Dive Training Agency
50.18%
Retail Dive Store
28.12%
Distributor/Agent
63.11%
Dive Master, Diving Instructor or Assistant Instructor
9.36%
Boat/Liveaboard Operator
4.33%
Government & Military
5.98%
Environmental Organization
7.14%
Agent/Tourism Board
13.82%
Others
* Percentage adds up to more than 100 percent because this is a multiple choice question.
 
 DRT Show 2010 Overview  
 
The DRT Show kicked-off with a lively and entertaining performance by Brazilian samba dancers in full Carnival costumes, which was then followed by an introductory welcome speech by Mr. Jason Chong, Director of DRT Show, Mr. Cheng Shou-heng, Vice Chairman of Chinese Underwater Association (CUA), and Mr. Alex Wong, Chairman of Hong Kong Underwater Association (HKUA). After which, a stick dance was held to launch the expo for all visitors and exhibitors.

Over the course of the three days, highlights included the successful hosting of the “Asia Pacific Diving Summit”. Seven speakers from Hong Kong Underwater Association (HKUA), Chinese Underwater Association (CUA), Professional Association of Diving Instructors (PADI), TDISDI, National Association of Underwater Instructors (NAUI) and BAUER Compressor gathered to have candid and in-depth discussions on four critical areas in the development of the diving industry: i) Diving Business Development; ii) Diving Safety; iii) Marine Conservation; and iv) Social Responsibility.

Visitors appreciated visiting all the booths and testing and purchasing some of the latest diving gear on offer. A number of lucky visitors also took home some excellent prizes in the lucky draws. Numerous travel agencies and tourism boards also had an opportunity to introduce attractive and popular diving sites and resorts as well as inform visitors about the new liveaboard travel experience.

Mr. Jason Chong, Director of DRT Show, said, “We are very satisfied with the results of our first upscale and premiere diving, resort and travel expo in Hong Kong. I wish to personally thank all of our exhibitors for their participation and support. Each has made a positive contribution to the diving industry through their participation and the DRT Show has given them a platform where they can communicate their message, product or services to diving enthusiasts across this region. We have been successful in attracting both the seasoned professional divers and also attracting beginners to this safe and healthy recreational activity. We look forward to organizing the largest and successful DRT Show again in Hong Kong next year.”
 
 
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