Post Show Report 2011  

The DRT Show, considered the largest gathering for diving enthusiasts, marine conservationists and anyone with a passion for the underwater world, successfully ended on July 10th at the Hong Kong Exhibition Centre. DRT (The Diving, Resort & Travel Expo) was met with an overwhelming response. Over 150 top-level exhibitors and brands representing leading dive equipment manufacturers, water sport equipment manufacturers, dive resorts, tourism boards, marine conservation and diving organizations from 23 countries attended the event with over 15,800+ visitors from 68 countries during the 3 days - making the DRT Show the most important diving and travel event in Asia Pacific.

International visitors at DRT 2011 significantly increased by 4-5%, especially from Mainland China, Korea, Japan, Taiwan, Egypt, USA, Italy. UK, Singapore, Indonesia, Thailand, Philippines and Malaysia.

 
 Post Show Visitor Report  
Statistic -Percentage(%) of Visitors during DRT Show
Date
Numbers of visitor (%)
08 July 2011
3,800+- (24.05%)
09 July 2011
7,800+- (49.36%)
10 July 2011
4,200+- (26.58%)
Total Visitor
15,800+- (100%)
* Source: computer calculation and registration data.
 
 Post Show Oversea Visitor  
Nationality
Percentage (%)
Main Land China
12%
Hong Kong
59%
Taiwan
7%
Southeast Asia
18%
Australia
1%
Australia
3%
 
 Purpose of Visit  
Statistic -Percentage(%) Purpose of visit
% Percentage
Purpose of visit
5.48%
Attend seminars/workshop
6.61%
Evaluate for participation at next show
38.65%
Purchase/place orders
58.87%
Gather information
41.41%
Source new products/services
38.28%
Make contact, visit supplier/principal
32.58%
Others
* Percentage adds up to more than 100 percent because this is a multiple choice question.
 
Statistic -Percentage(%) Visitor Segmentation
% Percentage
Visitor Segmentation
12.15%
Dive Equipment Manufacturer
10.22%
Dive Equipment Supplier
9.78%
Dive Training Agency
43.07%
Retail Dive Store
33.45%
Distributor/Agent
62.98%
Dive Master, Diving Instructor or Assistant Instructor
9.13%
Boat/Liveaboard Operator
5.09%
Government & Military
6.78%
Environmental Organization
10.34%
Agent/Tourism Board
18.67%
Others
* Percentage adds up to more than 100 percent because this is a multiple choice question.
 
 DRT Show 2011 Overview  

DRT Show 2011 Hong Kong - the only dive show showcasing new innovative products and resorts in Asia!

The annual prominent event for diving communities in Hong Kong, the Diving, Resort & Travel Expo (DRT) and the concurrent event of the China Dive Expo, has staged its 2nd edition from July 8 to 10, 2011 at the Hong Kong Exhibition Centre, featuring over 150 exhibitors and brands from over 23 countries and regions and is the only successful event showcasing the latest dive equipment, water sport equipment - an increase of 20% over last year’s totals. DRT is also dedicating a large part of the agenda to marine conservation with world class experts sharing their insights in Greater China and Hong Kong.

The DRT Show kicked-off with a lively and entertaining performance of Chinese traditional lion dance, which was then followed by an introductory welcome speech by Mr. Jason Chong, Director of DRT, Mr. Alfred Au, Vice Chairman of Hong Kong Underwater Association (HKUA). Mr.Teguh Wardoyo, Minister of culture and tourism Indonesia, Mr. Clement Lee, Chairman of Malaysia Sabah Tourism Board. which, was together launch the expo for all visitors and exhibitors.

The Only Dive Event Showcases New Water Sport and Diving Products in Asia

The 2011 event was the second time in Hong Kong and is one of the major expo for the scuba diving calendar. The DRT held from July 8 to July 10 is considered to be a must-see for diving enthusiasts as well as amateurs who are interested in underwater adventures. During the expo, more than 150 top-level exhibitors and brands including dive resorts, tourism boards, diving organizations and equipment manufacturers have showcase their revolutionary and innovative diving equipment, water sport equipment and marine instruments, the event also focus on the impact of sustainable development on the underwater environment.

“With the robust development of the diving industry in the region, we are excited to bring the premiere diving, resort and travel expo to Hong Kong once again and serve a platform to gather industry experts and diving enthusiasts exchanging information about the underwater world. The show had an enthusiastic response since its debut last year,” commented Jason Chong, Director of The DRT Show, “DRT continues to play an instrumental role in the development of the diving industry and marine conservation not just in Hong Kong but throughout the region, we are delighted to host this event to gather enthusiasts from different industries in the region, we appreciate the support from the industry and our partners and look forward to organizing the largest and most successful DRT Show again in Hong Kong next year."

Call for Action on Marine Conservation

Not only new water sport and diving product showcase, the show also serves as a platform for educating the public about the importance and our collective responsibility to protect our global ocean in the face of climate change and reckless human activities which could degrade the global marine environment. The significant decline in dolphin and shark numbers in the region has, during the past decade has raised public awareness. Environmentalists protested about Hong Kong’s plans to expand its airport which will seriously further endanger rare Chinese white dolphins, DRT hosted seminars conducted by the Hong Kong Underwater Association, Hong Kong Dolphin Conservations Society and Shark Savers sharing strategic insights on how the region could be better placed to respond to the enormous demand for marine conservation. The recent Tsunami in Japan was another topic which highlighted the impact on the marine ecosystem in the form of seminars and public discussion.

Most Resort Operators Exhibit in Asia

The DRT Show highlights numerous vacation beach resorts, introduces island travel experiences as holiday paradises, with pleasant tropical climate, beaches and palm trees outlining the diversity and beauty of the landscape, the richness of the local cultures and the friendly people and safe travel. Island resort operators included destinations in Fiji, Maldives, Thailand, Philippines, Malaysia, Australia, Indonesia, Palau, PNG and Egypt. participated alongside other exhibitors. Many exhibitors provided special and exclusive offers during DRT Show.

The management team of DRT would like to say thank you to the support of worldwide media partners such as: Action Asia, Aqua Zone Magazine, FACE magazine, Headline Daily, Hong Kong Commercial Daily, Metropop, Ming Pao Weekly, MRRM magazine, Oriental Daily News, Sing Tao Daily (News), Sing Tao Daily (Feature), U Magazine, Weekend Weekly, Wen Wei Po, Floating Asia Magazine, Digitalay, Pocket Guide, X-ray Magazine, Wetpixel, Underwater Australasia, Travel And Tour World, Sports and Travel, EZDIVE Diving Magazine, Scubadiver Indonesia, DivePhotoGuide.com, DiverCommunity.com, Aqua-Zone.

 
  • DRT Show is the ONLY Dive and Resort Expo in Asia supported by PADI, NAUI, TDISDI, SSI, CMAS.
  • DRT Show is the ONLY Dive and Resort Expo in Asia supported by over 30 media partners worldwide.
  • DRT Show is the ONLY Dive Expo supported by Hong Kong Underwater Association (HKUA) and China Underwater Association (CUA).
  • DRT Show is the ONLY Dive Expo supported by Hong Kong Tourism Board, which expo information have been publicized via Hong Kong Tourism Board Communication Channels; Visitor Hotline; as well as Visitor Centres at Tsim Sha Tsui, The Peak, Lo Wu, and Hong Kong International Airport.
 
 Special offer Early Bird Rate 2012  
DRT SHOW 2012
Rate for 9sqm
Early Bird pay by 30st Aug 2011
USD1,850
Early Bird pay by 30st Oct 2011
USD2,050
Early Bird pay by 30st Dec 2011
USD2,250
Early Bird pay by 28th Feb 2012
USD2,450
Booking after 28th Feb 2012
USD2,650
*Above rate come with standard furniture set: Company Name, Carpet, Information Desk x1, Folding Chair x2, Fluorescent Tube Light x2, Electrical Power Socket x1
*Space only (minimum 18 sqm above) : USD230/sqm
*Discounts will be applied for space rental cost only.
*Only ONE company/booth registration.
 
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Diving Resort Travel Expo
Hong Kong
Exhibition Venue:
Hong Kong Convention and Exhibition Centre
15-17 Dec 2012 Hong Kong
                   
Diving Resort Travel Expo
Shanghai
Exhibition Venue:
Shanghai East Asia Exhibition Centre
28-30 March 2014 Shanghai

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